REM is a conceptual tea brand designed to promote rest, reflection, and gentle introspection through mindful consumption. Drawing inspiration from the REM sleep cycle—when dreams are most vivid—the brand invites drinkers to slow down and reconnect with themselves. The visual identity and packaging embrace colourful and calm vibe using minimal design to evoke a sense of stillness. Each blend is crafted as a sensory experience, transforming a daily ritual into a moment of pause. By bridging wellness with emotional design, REM encourages presence in a world that rarely stops.